According to a Curata report, 87% of B2B marketers use content marketing -- up from 82% in 2011 -- and it leads all other tactics. But only 43% of respondents felt their content curation efforts had been successful by their own standards of measure. Creating original content and finding time to do it were by far the most prominent challenges cited by marketers.
Survey: As content marketing increases, so do the challenges
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||