Column: Focused questionnaires pinpoint clients' travel desires

11/21/2011 | Agent@Home magazine

Travel agents should use focused questionnaires to determine their clients' travel background and specific travel preferences, Anita Pagliasso writes. "Figuring out exactly what your clients want is the key to making sure you give them what they want. You need to ask them questions that strike to the heart of exactly what they want from their travel experience," she writes.

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