Create content hubs around events to get more for your marketing dollar

11/21/2011 | Marketing Interactions Blog

Properly deploying and creatively re-purposing content resources can help content marketers achieve better returns on their investment, writes Ardath Albee. Companies hosting a Webinar should consider blogging about some of the topics to be discussed in advance to build interest, Albee adds. After the show is over, use the content generated to write white papers to keep the relevant content coming.

View Full Article in:

Marketing Interactions Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO