Create content hubs around events to get more for your marketing dollar

11/21/2011 | Marketing Interactions Blog

Properly deploying and creatively re-purposing content resources can help content marketers achieve better returns on their investment, writes Ardath Albee. Companies hosting a Webinar should consider blogging about some of the topics to be discussed in advance to build interest, Albee adds. After the show is over, use the content generated to write white papers to keep the relevant content coming.

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