Social networking via mobile surges 44% in year across EU5

11/21/2011 | Mobile Marketing Magazine · Network World

Facebook led the way as social networking by mobile devices surged 44% in the past year across the EU5 countries -- Britain, France, Germany, Italy and Spain. Rapid adoption of smartphones was one driver boosting the market in the five countries to 55.1 million, said Jeremy Copp, comScore Europe vice president for mobile. "As social networks continue to invest in improving the user experience on mobile devices and tablets, it will be interesting to see how social behaviors on the mobile platform further evolve," Copp said.

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Mobile Marketing Magazine · Network World