Esquire brings mobile interaction to every page of December issue

11/21/2012 | Mobile Marketer

Every page of the December issue of Esquire is interactive, with the Netpage application allowing mobile users to access additional content or save and share content with friends. A Lexus ad can also be activated, and some items in the issue can be purchased using the app, which does not rely on printed QR codes or digital watermarks.

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