Give your fans something to talk about

11/21/2012 | StartupSmart.com.au (Australia)

Word-of-mouth marketing is all about giving your fans a reason to talk about your brand, writes Amanda Jesnoewski. Whether you're running contests, rewarding referrals or simply offering good advice, it's vital to find conversation-starters that resonate with your customers' needs and interests. "There are literally hundreds of reasons, you just need to find the best ones for your business and target audience," she writes.

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