Survey shows companies lean on marketing over IT for innovation

11/21/2012 | BtoB Magazine

Only 17% of executives say the IT department is helping them innovate, according to an Oracle-sponsored survey for The Economist. Nearly half (47%) cited marketing. "Survey results confirm that the IT department is underutilized and could be more engaged in educating business leaders about new technology trends," per the summary.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX