FreshDirect stretches limits of online groceries

11/22/2006 | NYTimes.com

FreshDirect, which will deliver 2,000 fully cooked Thanksgiving dinners and 6,000 turkeys this week, brings in $240 million in sales a year, and while not yet profitable, predicts it will have margins of up to 10%. It also plans expansion outside of New York, but is waiting until its Web service is perfected.

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