How Zane's Cycles prices peace of mind

11/22/2010 | Small Business Trends

Chris Zane, founder of Zane's Cycles in Branford, Conn., says a repeat customer is worth $12,500 over time. His strategy to make sure they keep coming back? A 90-day price guarantee and a lifetime of free service. "Zane's can maintain its margins because price is never the determining factor in a customer decision," Jeanne Bliss writes.

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