Bring Gen X and Gen Y investors into the fold

11/22/2011 | Financial Advisor online

Financial advisers looking to attract the younger generations can start by looking to their clients' children, said Jason Whitby of Investor Solutions. Although new Generation X and Generation Y clients may not yet be in a position to invest heavily, advisers should start attracting them now, he said. The interests of these clients may also be different -- they are interested in advisers who know more about investing than they do, and they might not be as receptive to delayed gratification, experts said.

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