Put social-media stats in context

11/23/2009 | 1To1Media.com/Strategy & Insight

Make sense of social-media metrics by realizing that not all followers are the same, writes Dom Sagolla, noting that an SMS follower is worth more than a Twitter one because the former requires more brand engagement. Sagolla considers ways to measure and increase engagement in his book, "140 Characters: A Style Guide for the Short Form."

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