Nielsen charts cable's family engagement, ad recall

11/24/2008 | Mediaweek

Nielsen IAG is tracking "family" household viewer engagement to see which cable series seem to hold the attention of parents in homes where there are dependent children under age 18 and, therefore, have higher advertiser recall. Making the most-engaging list were A&E's "The Cleaner," FX's "Nip/Tuck," Lifetime's "Army Wives," TNT's "Raising the Bar" and USA's "In Plain Sight."

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