GroupM lab to demonstrate latest in mobile marketing tech

11/24/2012 | Marketing-Interactive.com (Singapore)

A GroupM China facility that allows agencies and clients to get a better idea of the latest mobile capabilities is up and running. The mLab will hold regular digital training sessions that explore developments in creative and interactive marketing, "helping to close the gap between technology and application, and pushing the frontiers of digital in China," said Tony Chen, president of GroupM Interaction.

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Marketing-Interactive.com (Singapore)

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