J.C. Penney's new campaign has e-mail, Web, mobile components

11/25/2008 | Direct Marketing News

J.C. Penney launched a value-focused campaign Nov. 16 that touts the retailer's products as "great style with an affordable price." The multichannel campaign makes use of online and e-mail efforts, and it also has an opt-in mobile component that offers a wake-up call on Black Friday.

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