Monitor your personal brand -- your employer already is

11/25/2009 | NYTimes.com

Whether you are looking for work or at a company that is tuning in to social media, it's becoming increasingly important to manage what you share online. "A job candidate with no embarrassing photos online has an immediate edge over you if there are pictures of you on Facebook wearing a lampshade and holding a martini," says personal-risk specialist Peter Spicer. Experts suggest keeping your private networks private and occasionally searching for potentially damaging information posted about you online.

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