Macy's strategy of building a separate parade app pays off

11/25/2012 | Adweek

Macy's strategy of creating a separate application to promote its Thanksgiving Day Parade paid off as it reached the top 25 in the iTunes store's Entertainment category. This year, partner MyCityWay added a "Watch at Home on NBC" second-screen feature to the app, which included a live video stream from traffic cameras along the parade route and an "Elf-O-Matic" augmented-reality feature to promote social sharing.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA