The iPod touch is potentially a powerful mobile-marketing platform, particularly for brands that want to reach young consumers, according to a SocialCode study. People who used iPods were markedly more likely to click through or "like" Facebook mobile ads than were iPhone or iPad users, the study found, although the research was based on a tiny sample size.
Mobile advertisers shouldn't forget about iPods, researchers say
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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