Consumers have access to "a mind-boggling array" of devices

11/26/2012 | CampaignAsia.com

From iOS and Android phones and tablets, to Microsoft's Windows 8 entry, to ever more powerful e-readers, consumers now have access to "a mind-boggling array of device choices," writes Rohit Dadwal, managing director of the MMA's Asia Pacific branch. "[T]his may present challenges for marketers, but more powerful devices will have no trouble scaling content and representing it on whatever screen is available," he writes.

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