Five ways to boost your SMB's social presence during the holidays

11/26/2012 | Small Business Trends

The holiday season is a great time for SMBs to introduce themselves to customers through social media, marketing expert Ilana Bercovitz writes. "Your holiday social media activity doesn't require an elaborate plan" if you don't yet have one, Bercovitz explains. Instead, use these five simple methods -- including direct conversation with customers and supporting a charity -- to engage holiday shoppers and boost your brand's social media presence.

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