How to deal with negative publicity

11/26/2012 | PRDaily.com

If your company has been publicly criticized, it's important to keep your cool when crafting a response, writes Dorothy Crenshaw of Crenshaw Communications. "It's easy to be emotional and use inflammatory or defensive language when attacked, especially if things get personal," she notes. You should try to include facts or statistics in your response, and you should also apologize if necessary.

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