Wal-Mart gives employees more control over product choices

11/27/2011 | Advertising Age (tiered subscription model)

As local Wal-Mart Stores managers are given more power to choose and promote products, the retailer is revamping its Walmart World magazine, which provides a venue for brand marketers to reach Wal-Mart decision makers. The magazine will be published by Pace Communications, which is also involved in updating MyWalmart.com, a social network and internal information provider.

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