Consumers generally frown on mobile ads, want better targeting

11/27/2012 | Adweek · MediaPost Communications

Few American men and women say they like mobile ads, although men are about twice as likely as women to have a positive reaction, according to a Millward Brown study. The study found mobile more effective than online ads, however, and many consumers indicated that they wanted mobile to target them more personally.

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Adweek · MediaPost Communications

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