Advertisers scale back on digital before year-end

11/28/2011 | Advertising Age (tiered subscription model)

Though ad spending this holiday season is continuing a trend toward digital, advertisers are curbing their plans for the latter half of this quarter, amid caution about the economic situation. Traditional online publishers are seeing the biggest pullback, especially by consumer packaged goods and retailing advertisers. Marketing focus also appears to be shifting to social media and mobile platforms.

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Advertising Age (tiered subscription model)

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