Calvin Klein teams with Shazam for in-store mobile promotion

11/28/2011 | Mobile Marketer

Using their mobile devices, consumers will be able to tap Shazam's discovery service to tag Calvin Klein interactive displays in stores and access exclusive promotions. The content available from the sound installations includes in-store promotions, Calvin Klein holiday wallpaper and downloads of the display song. Shazam says the campaign is the first in-store promotion using the service.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA