Calvin Klein teams with Shazam for in-store mobile promotion

11/28/2011 | Mobile Marketer

Using their mobile devices, consumers will be able to tap Shazam's discovery service to tag Calvin Klein interactive displays in stores and access exclusive promotions. The content available from the sound installations includes in-store promotions, Calvin Klein holiday wallpaper and downloads of the display song. Shazam says the campaign is the first in-store promotion using the service.

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