Household product maker Hamilton Beach hasn't advertised since 2009, but it is returning in a big way, with three new TV spots via the Darling Agency, New York. The ads, slated to roll out before Christmas, will showcase the marketer's new coffee maker, lineup of irons and an updated slow cooker, with the spots to focus on the family-oriented or personal nature of the products. Digital, social media and print ads will round out the campaign.
Hamilton Beach breaks 2-year advertising hiatus
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