How to respond to unique challenges of m-commerce

11/28/2011 | Advertising Age (tiered subscription model)

Effective mobile commerce involves more than just having an application. A mobile-optimized website is also key, as more shoppers search on the Web for products and retailers than use an app. And it's important to be prepared to hang on to mobile-enabled in-store shoppers who scan prices, make comparisons with other retailers and leave if your price is higher, according to this article.

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