Retailers give store brands space to grow

11/28/2011 | San Francisco Chronicle

SUPERVALU, Kroger and Safeway are among supermarket chains devoting more shelf space, product innovation and marketing creativity to store brands. In June, Safeway promoted its Open Nature line with a picnic for several hundred people, prepared by celebrity chief Tyler Florence. Recently, the company introduced Snack Artist chips and cheese curls to compete with national brands.

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