Wal-Mart steers sales force into digital world

11/28/2011 | Advertising Age (tiered subscription model)

Using its in-store magazine and social media and offering incentives, Wal-Mart appears to be tapping its 1.4 million employees nationwide as potential consumer influencers. Brands will have more opportunity to reach Wal-Mart workers through the magazine. In turn, Wal-Mart employees will be encouraged with credits to promote online sales.

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