Nike mobile campaign highlights cold-weather gear

11/28/2012 | MobileCommerceDaily.com

Sportswear for the cold months of the year are the object of Nike's latest mobile campaign, with banner ads on Pandora's Android application. Users who click on the ad are taken to a landing page that shows off Nike's Hyperwarm styles for women. From there, users can explore other products and ultimately complete a purchase.

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