OfficeMax freemium app encourages custom holiday greetings

11/28/2012 | MobileCommerceDaily.com

OfficeMax has released a mobile application to promote its annual ElfYourself holiday greeting creator. Users can send customized video greetings via social networks, with paid content upgrades available. The company will drive in-store traffic by offering promotional discounts and calendar giveaways to those who send a greeting through the app.

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