Why providers need to connect with client CIOs and CFOs

11/28/2012 | VAR Guy, The

Chief financial officers are playing a more strategic business role and having more input on IT decision-making, with greater focus on spend and return on investment. According to a survey by Gartner and the Financial Executives Research Foundation, 48% of those polled said IT investment approvals were done by the CFO or were a collaborative effort between CFOs and chief information officers. That's why partners and resellers need to establish a relationship with both business leaders, according to this article.

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VAR Guy, The

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