Firms mine social networks for marketing data

11/29/2010 | Adweek

Startup firms such as Media6Degrees, 33Across and RadiumOne are devising ways to turn social networking into a source of valuable data for advertisers. The companies monitor users' Web habits to find out which topics they are viewing, liking and sharing with friends online. The information could help advertisers target consumers more intelligently by tapping into their real-time interests and behavior.

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