It's time for Web designers to get personal

11/29/2011 | Forbes

A website's visual appearance is closely tied to its emotional impact, according to Aarron Walter. To create effective and aesthetically pleasing site designs, it's vital to think carefully about the emotional impression you're aiming for and the specific brand personality you're trying to communicate. "Let us think of our designs not as a facade for interaction, but as people with whom our audience can have an inspired conversation," Walter writes in his book, "Designing for Emotion."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY