Making e-mail content meaty, not Spam

11/29/2011 | iMedia Connection

With the advent of the daily deal e-mail barrage comes the danger of being tossed away as "spam," writes Martin Tobias. Avoid the bigger-is-better mentality by winnowing e-mail lists to loyal and engaged customers. Above all, ensure the content is relevant, substantive and potentially viral. Encourage opting-in by making your subscription box visible and cross-promoted. Provide easy "unsubscribe" features and pay attention to market segmentation.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX