Making e-mail content meaty, not Spam

11/29/2011 | iMedia Connection

With the advent of the daily deal e-mail barrage comes the danger of being tossed away as "spam," writes Martin Tobias. Avoid the bigger-is-better mentality by winnowing e-mail lists to loyal and engaged customers. Above all, ensure the content is relevant, substantive and potentially viral. Encourage opting-in by making your subscription box visible and cross-promoted. Provide easy "unsubscribe" features and pay attention to market segmentation.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA