Is your company too innovative?

11/29/2011 | IndustryWeek

Every industry has a level of innovation required to survive and thrive, says Jim Collins. Once companies have passed that mark, they become great, not by innovating more, but by learning to scale up and market their innovations. "It is really the combination of the creativity and the discipline, being able to scale your innovations, that allows these companies to become exceptional," Collins argues.

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