Why Western CEOs shouldn't lose faith in China and India

11/29/2012 | Harvard Business Review online · Boston Consulting Group

Western business leaders shouldn't lose confidence in the Indian and Chinese markets, writes Michael J. Silverstein. Consumers there will more than triple spending to $10 trillion a year by 2020, spurring growth among domestic companies and infrastructure. "We believe Western companies could -- and should -- be growing with them," Silverstein writes.

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Harvard Business Review online · Boston Consulting Group

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