Make your presentations magic

11/30/2008 | Portfolio.com

"Millionaire's Magician" Steve Cohen knows how to capture the attention of powerful people and he says that many of the same techniques that are essential to executing illusions can be used in the office. Among his secrets: using "layered commands" (such as "stand up and hold this rope"), as people are more likely to do what you tell them when you give them two commands at the same time. And practice every word and move. "I'll drop in any new phrases in conversation with the mailman, the guy at the coffee shop, my wife -- whomever I can find -- to make sure they work and to get really comfortable with them before I'm using them in the show," Cohen says.

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