China's Taobao.com to put name on mobile phone

11/30/2009 | PCWorld

For the first time, Taobao.com, the largest retail and online auction site in China, will lend its brand to a device by putting its name on a new mobile phone. The phone will feature a pre-installed Taobao application and will be co-branded by Lenovo Mobile. While the move is not a surprise, insiders say Taobao will need to be careful of competing against its main clients.

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