Location data enhance shopping experience for Apple customers

11/30/2011 | New York Times (tiered subscription model), The

Location technology helps Apple store customers shop before they arrive and then alerts staff to take items to the customers when they walk into the store, where employees use iPod touch devices to complete the sale. Diego Aguirre, an employee at the Palo Alto, Calif., store, says the technology means customers get service when they want it. "We don't want to feel like we're hassling our customers to shop. We want them to feel at home," he said.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide