J.C. Penney offers daily enticements in holiday mobile campaign

11/30/2012 | MobileCommerceDaily.com

A little prize every day leading up to the year-end holidays is the draw for J.C. Penney's mobile campaign on the AP News iPhone application. "Our mobile button site is part of our overall holiday button campaign. The mobile version of [the Christmas J.C. Penney site] allows customers to redeem their button codes on the go ... and receive a surprise such as a game, recipe, greeting card or trivia quiz shareable via social networks," said Ann Marie Bishop, a spokeswoman at J.C. Penney.

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