J.C. Penney offers daily enticements in holiday mobile campaign

11/30/2012 | MobileCommerceDaily.com

A little prize every day leading up to the year-end holidays is the draw for J.C. Penney's mobile campaign on the AP News iPhone application. "Our mobile button site is part of our overall holiday button campaign. The mobile version of [the Christmas J.C. Penney site] allows customers to redeem their button codes on the go ... and receive a surprise such as a game, recipe, greeting card or trivia quiz shareable via social networks," said Ann Marie Bishop, a spokeswoman at J.C. Penney.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY