Tablet users are warming to Google's new swipeable ad formats, which allow brands to create galleries and instant video players as part of their ad units, the search giant says. A swipeable gallery campaign by Finnair had a 5% interaction rate, more than twice the 2.37% rate seen on Google's pre-iPad DoubleClick network, and 12% of interacting users subsequently clicked through to Finnair's website.
Mobile users love swipeable ad formats, Google says
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