Mobile users love swipeable ad formats, Google says

11/30/2012 | PaidContent.org

Tablet users are warming to Google's new swipeable ad formats, which allow brands to create galleries and instant video players as part of their ad units, the search giant says. A swipeable gallery campaign by Finnair had a 5% interaction rate, more than twice the 2.37% rate seen on Google's pre-iPad DoubleClick network, and 12% of interacting users subsequently clicked through to Finnair's website.

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