China's established consumer companies start to embrace Web

12/1/2009 | Wall Street Journal, The

After years of allowing Internet startup companies to control e-commerce, China's established consumer firms are starting to understand what all the fuss is about. For example, Li Ning, a Chinese sportswear company, is planning to relaunch its online sales of sneakers and clothing. The company is attempting to go up against sportswear giants, such as Adidas and Nike.

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Wall Street Journal, The

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