How SAP got everyone talking about Crystal Reports

12/1/2011 | SmartBrief/SmartBlog on Social Media

To promote its Crystal Reports product, SAP staged a "Reportapalooza" contest in which five key influencers were paid to discuss their use of Crystal Reports, and their fans were encouraged to vote for the best contestant. The format encouraged influencers to leverage their own following to promote SAP's product, explains Susan Chang, whose company, LEWIS Pulse, helped produce the campaign. "Designing a social media campaign like this was the perfect way to get more people talking about the product," she writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY