Outsmart smartphones with e-mail strategy

12/1/2011 | ClickZ

It's imperative every marketing e-mail be formatted for mobile-friendly reading, now that smartphone adoption is at 40% of all mobile users and 45% of all mobile Web users check their e-mail on their devices, notes Mike Hotz. To evade intelligent spam filters, use 'in-market' data to carefully segment rather than broadcast. Implement triggered campaigns as a way of engaging customers on a regular basis, he adds.

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