Outsmart smartphones with e-mail strategy

12/1/2011 | ClickZ

It's imperative every marketing e-mail be formatted for mobile-friendly reading, now that smartphone adoption is at 40% of all mobile users and 45% of all mobile Web users check their e-mail on their devices, notes Mike Hotz. To evade intelligent spam filters, use 'in-market' data to carefully segment rather than broadcast. Implement triggered campaigns as a way of engaging customers on a regular basis, he adds.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY