Wal-Mart launches Facebook gift-advice app

12/1/2011 | Advertising Age (tiered subscription model)

Wal-Mart has created a Facebook application that scours users' comments and newsfeed to come up with gift suggestions. Developers say the Shopycat app has been through rigorous testing to weed out glitches that saw an early version recommend toilet paper as a suitable gift for an ad-agency executive. "Gifting is fundamentally a social activity. It's about people connecting with other people through products," said Venky Harinarayan, co-head of Wal-Mart's social commerce unit.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA