How Hanky Panky overcame its fear of retail sales

12/2/2010 | Wall Street Journal, The

For more than three decades, Hanky Panky was strictly a wholesaler of women's intimate apparel, until co-founder Lida Orzeck decided to go online in 2009 with a website aimed at consumers. "I was very concerned about competing with ... our retailers," Orzeck said. But today's retailers are glad to have Hanky Panky building brand awareness through the website, "so it helps everybody," Orzeck said.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Marketing Planner
Nordstrom
Seattle, Washington
Vice President Merchandising
Gap Inc./Banana Republic Headquarters
SAN FRANCISCO, California
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
Director of Finance & Business Development
Free People
Philadelphia, Pennsylvania
Manager Vendor Collaboration
Walgreens
Chicago, Illinois