How Hanky Panky overcame its fear of retail sales

12/2/2010 | Wall Street Journal, The

For more than three decades, Hanky Panky was strictly a wholesaler of women's intimate apparel, until co-founder Lida Orzeck decided to go online in 2009 with a website aimed at consumers. "I was very concerned about competing with ... our retailers," Orzeck said. But today's retailers are glad to have Hanky Panky building brand awareness through the website, "so it helps everybody," Orzeck said.

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