Asia-Pacific consumers differ on mobile marketing, shopping

12/2/2011 | CampaignAsia.com

Consumers across the Asia-Pacific region prefer e-mail for communications from brands, but nations differ on the subject of customer loyalty, with wealthier Chinese assigning it the greatest value, according to a study by data marketing service Epsilon. Commercial SMS and phone messages rated poorly across the region, except in India. In other results, respondents in China and India said they regard shopping as a leisure activity, while Australians find it a chore.

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