How the Humane Society got 1 million "likes"

12/2/2011 | Ragan.com

The Humane Society of the U.S. reached 1 million Facebook "likes" last month, thanks to a new, more serious-minded Facebook strategy. The nonprofit had previously taken an offbeat, campy approach to Facebook updates, but found it got a better response by striking a more straightforward, advocacy-focused tone. "We have spent a lot of time analyzing what our fans respond to best," says new-media chief Carie Lewis.

View Full Article in:

Ragan.com

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC