Targeting needn't threaten content marketing

12/2/2011 | Adweek

Content marketing and ad targeting shouldn't be seen as conflicting, said executives at a Business Insider's Ignition panel. Panelists concurred that the creative shops should forge a closer relationship with ad-tech firms, because content and targeting need to work hand-in-hand. M6D's Ted Phillips said that "a lot of targeting algorithms ignore the context piece. But they ignore at their peril. It should be a blend of the two." AppNexus's Brian O’Kelley added: "All advertising is targeted."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY