FCC clarifies SMS rules, clears way for mobile marketers

12/2/2012 | Adweek

The Federal Communications Commission has ruled that marketers can send a one-time mobile text message confirming users' opt-out requests. That should close a legal loophole that had sparked several class-action suits and left many companies wary of using SMS-based marketing strategies. "This isn't spam; it isn't robo-dialing. It's a permission-based marketing model. The FCC's ruling recognized that," said Michael Becker of the Mobile Marketing Association.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC